ArteFACTS: Bricks Before Lego

By Melissa Cole, Curator

One of the Oshawa Museum’s latest donations included three sets of Minibrix.  This unique toy reminds me of Lego.  The details given within the construction sets state that the Patentees and Manufacturers are the Premo Rubber Co. Ltd, of Petersfield in Hampshire. Premo was a subsidiary of the ITS Rubber Company, founded in 1919. The origin of Minibrix stretches as far back as 1934, when an American manufacturer ITS Rubber Specialties Company introduced its Build-O-Brik line. Those innovative little rectangles inspired the MiniBrix line from England’s Premo Rubber Company in 1935.  The first impression of any of the Minibrix construction sets surely has to be one of robust precision and of quality materials. The boxes are sturdy and even the smallest of sets are comparatively heavy by today’s standards. Like so many of the toys sold in the 1950s and 1960s, the boxes are colourful and very well illustrated.

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A unique fact about Minibrix is the connection to Oshawa.  The sole Canadian supplier of Minibrix, was located here in Oshawa at 184 Bond Street West by the R.D. Fleck and Company Limited.   There is no building located there today, it would have been on the corner of Bond and Arena which is currently an empty lot.

The Minibrix and Tudor Minibrix Book, which were supplied with the sets, gives details of the various items that can be constructed from the materials for each individual set. The colourful illustrations and specific lists of the number of bricks and materials required, make the building of the items shown much easier.  The building sets were launched in 1935 as sets 0 – 7.

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The rubber brown bricks were precisely made and interconnected with each other and are similar in size to today’s Lego bricks. Two lugs protrude from one face of the brick to fit into the two corresponding holes of a second brick.  A slight twist and push action secures the bricks together.   The main bricks measure 1” by 1/2” by 3/8”.

Minibuilders Club

Included with this donation was advertising flyers, within one of the flyers it says “Minibrix is a thoroughly hygienic toy.  All are washable and can be passed on from one child to another without risk.” Also included with the donation was a certificate to the Minibuilders Club.  This is similar to the Lego Club today.  The Minibuilders club encouraged the use and further purchases of the product. The MINIBUILDERS CLUB had its own badge and a clear aim: “MINIBUILDERS CLUB has been formed for the purpose of bringing together all owners of Minibrix sets, on the common ground of their interest in model building and architectural construction.”

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